As your guide, my mission is to provide more than just advice; I offer actionable insights and hands-on partnership to help you not just reach your goals, but exceed them.

My Story: Finding the North Star

Every business journey needs a point of orientation. After nearly two decades of navigating marketing landscapes and high-level association management, I realized that colleagues and industry peers were increasingly seeking me out as a "North Star" to guide their own organizational strategies.

This realization led to the birth of Stellar Insights & Marketing. My career at the American Boiler Manufacturers Association (ABMA), where I have served as Vice President of Membership & Marketing and the "number-two" staff leader, taught me that organizations need more than advice—they need a reliable navigation system. When I founded ABMA’s Women in the Boiler Industry (WIBI) professional community, the immediate need for authentic support and executive guidance for women in leadership became undeniably clear. Now, as Founder and CEO, I am officially assisting organizations in charting their own paths to success.

A Career Built on Stellar Results

My approach is grounded in 19 years of marketing expertise and nearly nine years in senior trade association leadership. I have functioned as a key architect for business and strategic management, overseeing everything from daily operations to major industry shifts.

Why trust me to navigate your journey? Because I’ve delivered measurable results:

• Fractional CMO Expertise: I directed digital and social media efforts that resulted in a 2200% increase in social media audience and a 635% increase in subscriber lists.

• Association Leadership: I served as acting lead for the CEO, collaborated with the Board of Directors, and drove membership to an all-time high—a 90% increase over eight years.

• Revenue Growth: I consistently increased advertising, sponsorship, and membership revenue by at least 15% year-over-year.

• Event Mastermind: I orchestrated the launch of major trade shows like BOILER 2022 and 2024, and the 2026 BOILER Expo leading all marketing to exceed registration goals by as much as 36%. I also spearheaded all planning, marketing strategy, and execution for the inaugural ABMA Women in the Boiler Industry (WIBI) Symposium, exceeding registration targets by 80%.

Education & Credentials

My strategic insights are supported by a rigorous academic foundation and a commitment to continuous growth:

• Master of Business Administration (MBA): Webster University, Summa Cum Laude.

• Bachelor of Business Administration (BBA) in Marketing & Finance: Lamar University, Magna Cum Laude.

• Women in Leadership Certificate: Houston Christian University.

Leadership & Boards:

• Advisory Council Member: Houston Christian University, Women in Leadership Program.

• Advisory Council Member: University of South Florida (Muma College of Business) and George Washington University (College of Business).

• Advisory Board Member: American Welding Society, Central Texas Chapter.

• Advisory Board Member: Twin Creeks Country Club

• Honors: Recognized in the 2022 Who’s Who in America.

The Stellar Philosophy

In navigation, Polaris (the North Star) is the constant—the point that never fades and always points the way home. My mission is to navigate your business journey with stellar insights, providing excellent, brilliant, and outstanding leadership and strategy to ensure you never lose your way. Whether I am functioning as your Fractional CMO, advising your association leadership, assisting you in achieving a successful event, or providing Executive Coaching, my goal is to help you reach your destination with confidence. As your consultant, I embody that same stellar quality, providing the steady guidance needed to turn your vision into a reality. I look forward to working with you and being a part of your team.